Merricks Kitchen Product Line Pricing

Complete Product Line (12 oz bags)

    
            Product
            MSRP
            Wholesale
            Retailer Margin
            Price/oz
        

    
            Brekky Mix Original
            $16.50
            $11.96
            27.5%
            $1.38
        

            Brekky Mix With Fruit
            $17.50
            $12.69
            27.5%
            $1.46
        

            Brekky Mix Choc Chip
            $17.50
            $12.69
            27.5%
            $1.46
        

Retailer Benefits

Consistent Margins Across Product Line

All three products offer 27.5% retailer margin - within industry standards for premium specialty foods.

Strong Profit Per Unit

Original: $4.54 profit per bag
With Fruit: $4.81 profit per bag
Choc Chip: $4.81 profit per bag

Premium Market Positioning

Original: 58% above market average
With Fruit & Choc Chip: 68% above market average
Appeals to health-conscious consumers willing to pay for quality

Product Differentiation

Brekky Mix Original - $16.50

Foundation blend with organic Ceylon cinnamon, psyllium husk, premium nuts and seeds.

Brekky Mix With Fruit - $17.50

Original blend enhanced with organic dried fruits for natural sweetness and antioxidants.

Brekky Mix Choc Chip - $17.50

Original blend with organic dark chocolate chips for indulgent yet healthy breakfast option.

Market Positioning

Premium Specialty Food Category

Organic, functional ingredients not found in mass market
Artisanal small-batch production vs. industrial manufacturing
Health-focused formulations with digestive and nutritional benefits

Target Demographics

Health-conscious consumers
Premium food buyers
Customers seeking functional nutrition
Quality-over-price mindset

Competitive Advantages

Unique Ingredient Profile

Organic Ceylon cinnamon
Psyllium husk for digestive health
Organic vanilla powder (not extract)
Premium nuts and seeds

Consistent Brand Quality

Same artisanal production standards across all variants
Maintained ingredient quality in enhanced formulations
Unified premium positioning

Retailer-Friendly Structure

Consistent 27.5% margins across entire line
Protected MSRP maintains margin integrity
No internal price competition between variants

Business Partnership Benefits

Simplified Ordering

Consistent margin structure across all SKUs
Predictable pricing for inventory planning
Clear product differentiation for consumer choice

Market Growth Opportunity

Premium breakfast category showing strong growth
Functional food trend drives consumer interest
Artisanal positioning appeals to quality-focused shoppers

Brand Integrity

Firm MSRP structure protects retailer investments
No direct price competition from manufacturer
Focus on value proposition over price-based selling