Merricks Kitchen was founded by Sarah, inspired by her childhood in Merricks, a seaside town on Australia's Mornington Peninsula. At her family's property "Plein Air," Sarah developed a deep appreciation for real food made with fresh, local ingredients.
Years later in Newport Beach, California, unable to find breakfast options with the same wholesome goodness she remembered, Sarah began creating what would become Brekky Mix. What started as a family recipe evolved through careful refinement, with friends and family encouraging her to share it more widely.
In 2022, Merricks Kitchen officially launched, bridging two coastal communities through a shared passion for honest, nutritious food that nourishes both body and soul.
Merricks Kitchen stands apart in the crowded premium breakfast category through genuine differentiators that resonate with today's health-conscious consumers:
The trio of Original, Fruit, and Choc Chip varieties delivers high-margin opportunity (40% markup) while satisfying diverse consumer preferences - from pure nutritional focus to mindful indulgence - all with the clean label integrity that premium shoppers demand.
| ORIGINAL | WITH FRUIT | CHOC CHIP | |
|---|---|---|---|
|
Key Ingredients |
Organic oats, seeds, maple syrup, Ceylon cinnamon, Madagascar vanilla powder, non GMO nuts & olive oil |
Original + organic blueberries, dates, & non GMO strawberries |
Original + fair trade organic dark chocolate |
|
Price |
MSRP $16.50/12oz (340g) |
MSRP $17.50/12oz (340g) |
MSRP $17.50/12oz (340g) |
|
Profile |
56g Serving Size (1/2 cup) |
60g Serving Size (1/2 cup) |
48g Serving Size (1/3 cup) |
Superior Sugar Approach
By Variety:
Unlike competitors that use multiple sweeteners or artificial alternatives to create a "low sugar" claim, Brekky Mix achieves its balanced sweetness honestly through premium ingredients and thoughtful formulation, supporting stable blood sugar and sustained energy throughout the morning.
