We Didn't Set Out to Start a Breakfast Brand. We Just Wanted to Feed Our Family Real Food.

What we found in the ingredient lists of "healthy" granola changed what we were willing to buy.

About Us: Where the Name Comes From

Merricks is a small seaside town on the Mornington Peninsula, about an hour south of Melbourne, Australia. Our founder Sarah spent her childhood weekends and holidays at her family's property there, a place they called Plein Air. Later, her daughter Isabelle also spent much of her childhood here.

The kitchen at Plein Air was the center of everything. Sarah's mother (Isabelle's grandmother) cooked from scratch, from the vegetable garden, from what was in season. Quince jam. Chutney. Lumberjack cake. Roast beef. A chicken sandwich people still ask about. Food that tasted like someone cared about it, because someone did.

Those early experiences shaped Sarah's view of what food is supposed to be. Simple. Honest. Made from ingredients you can name. That philosophy followed her to Newport Beach, California, where years later she found herself in the granola aisle, reading labels, and realizing almost nothing in it matched what she believed food should be.

So she made her own. And Merricks Kitchen was named for the place that started it all.

 Shop now
A mother and grown up daughter in a kitchen holding healthy granola food products.

OUR MISSION

Most food that calls itself healthy is not. It is ultra-processed, sweetened with substitutes, built on seed oils, and padded with synthetic nutrients to compensate for what real food used to provide naturally.

The modern food industry created a problem and then sold people the solution. Ultra-processed ingredients displaced real food. And when the nutritional gaps became impossible to ignore, the answer was to add synthetic vitamins, protein isolates, and lab-created sweeteners back in. Manufactured ingredients designed to compensate for food that stopped doing its job.

Merricks Kitchen rejects that entire cycle.

We make food from whole food ingredients chosen deliberately, for what they contribute nutritionally and how they taste. No shortcuts. No fillers. No manufactured substances dressed up as nutrition. This is the food you would make yourself if you had the time. We had the time. We did the sourcing, the testing, the ratios. You get the result: breakfast that is completely trustworthy, genuinely delicious, and makes you feel the way food is supposed to make you feel.

We hold every product to the Triple Zero standard: zero seed oils, zero refined sugar, zero artificial anything. Not as a marketing position, but as the internal filter that every ingredient and every product must pass. This is food you can trust. And we think that should be the baseline, not the exception.

 Shop now

The Triple Zero Standard

This is our internal filter. If something fails this, the discussion ends.

Zero Seed Oils
Zero Refined Sugar
Zero Artificial Anything

This standard applies to every decision we make: new products, ingredients, manufacturing partners, retail partners, and collaborations. If it breaks Triple Zero, it breaks the brand.

We are independently Non-UPF Verified by WISEcode, assessed ingredient by ingredient. The claim has to be provable, not just printable.

WHAT WE BELIEVE

Real food is the original functional food.


Your body was designed to process whole food ingredients, not substances manufactured in a laboratory. Lab-created ingredients became normalized largely because ultra-processing created nutritional gaps that whole food diets never produced. We don't believe in filling gaps. We believe in not creating them.

Flavor and nutrition are not opposites.


The idea that healthy food requires sacrifice is a failure of ingredient selection. When you choose premium whole food ingredients with complementary flavor profiles, you don't need excessive sugar, artificial flavoring, or seed oils. The Triple Zero standard is not a constraint we work around. It is the foundation we build from.

Trust is built by what you leave out, not what you add in.


Any brand can add an ingredient to boost a number on a nutrition panel. Real trust comes from restraint: refusing to use ingredients that don't belong, being honest about what's in the bag and why, and holding a standard that doesn't move when it becomes inconvenient.

We hold the standard.


Every Merricks Kitchen product meets the Triple Zero standard, assessed ingredient by ingredient. We are independently Non-UPF Verified by WISEcode because a claim without proof is just marketing. Most "healthy" granolas contain ultra-processed ingredients that don't appear on the front of the bag. Ours don't exist in the bag at all.

Meet the Founders

Isabelle Tobin

Isabelle grew up with Plein Air as her reference point for what food should taste like. Watching her mother and grandmother cook from real ingredients, without shortcuts, shaped her expectations for breakfast long before she ever read a nutrition label. She joined Merricks Kitchen to help make that standard accessible to more people.
Reach Out

Sarah Tobin

Sarah grew up between Australia and California, and brought the food philosophy of both places with her. She spent years developing the Brekky Mix formula for her family before turning it into a brand, driven by a simple conviction: the granola aisle was full of products that looked healthy and weren't. She wanted to build something she could hand to her family without reading the label twice.
Reach Out

More About Merricks Kitchen

  • Every Merricks Kitchen product meets three non-negotiable criteria: zero seed oils, zero refined sugar, and zero artificial anything. We apply this standard to every ingredient in every product, and it is the filter every new decision goes through. It is not a marketing position. It is how we make food.


  • Merricks Kitchen is independently verified by WISEcode as Non-UPF (Non-Ultra-Processed Food), assessed ingredient by ingredient. It means the claim is provable, not just printable. Most "healthy" granolas contain ultra-processed ingredients that don't appear on the front of the bag.


  • Most granolas are made with canola oil, sunflower oil, or coconut oil. We use extra virgin olive oil because it contains polyphenols and heart-healthy monounsaturated fats that seed oils don't provide. In an analysis of 56 granola products, only 9 used extra virgin olive oil. We are one of them.


  • Brekky Mix is hand-crafted in Orange County, California, in small batches. We don't scale production in ways that require changing the formula, extending shelf life with preservatives, or swapping ingredients for cheaper versions. Batch size is a constraint we accept to protect ingredient integrity.


  • Merricks is a small coastal town on the Mornington Peninsula, about an hour south of Melbourne, Australia. Our founder Sarah grew up visiting her family's property there. The brand takes its name, and a lot of its food philosophy, from that place.

Find Your Flavor

Three varieties. One standard. Zero compromises.
Brekky Mix Original - Merricks Kitchen

Brekky Mix Original

Brekky Mix Original

The healthiest granola brand.

$16.50 USD
$16.50 USD
Brekky Mix Starter Pack - Merricks Kitchen
Sale

Brekky Mix Starter Pack

Brekky Mix Starter Pack

Healthy Granola Variety Pack: Original, With Fruit & Choc Chip.
$46.35 USD
$46.35 USD $51.50 USD
Brekky Mix With Fruit - Merricks Kitchen

Brekky Mix With Fruit

Brekky Mix With Fruit

Naturally sweet granola with fruit.

$17.50 USD
$17.50 USD
Brekky Mix Choc Chip - Merricks Kitchen

Brekky Mix Choc Chip

Brekky Mix Choc Chip

Chocolate granola with 2g added sugar.

$17.50 USD
$17.50 USD
WISEcode Non-UPF Verified Shield

WISEcode developed the world's most comprehensive food intelligence system, analyzing 15,000+ attributes for every product. WISEcode Non-UPF Verification leverages its proprietary data platform, developed with industry-leading nutrition scientists, to do something that wasn't possible before: analyze deep nutrition data at the speed of software. The WISEcode Non-UPF Shield represents our verification from the world's only comprehensive UPF detection system.

Learn more about WISEcode.ai and Download the WISEcode app now and rate your favorite Merricks Kitchen products.

Get the WISEcode UPF Detector App and choose what's right for you.

Download on the App Store Get it on Google Play